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  Launch of Organizational Behaviour: Text and Cases on 1st August
Event

Pearson Education, the global leader in educational publishing, released Organizational Behaviour: Text and Cases by Dr Kavita Singh on the 1st of August. The event at the India International Centre Annexe saw the presence of eminent personalities like Professor Abad Ahmad, Chairman, the Aga Khan Foundation, India and Professor Anand Prakash, Head of the Department of Psychology, University of Delhi. The book, designed for students of management, unfolds human behaviour at the individual, interpersonal, and organizational levels and equips them with the necessary concepts, tools, and techniques for understanding behaviour in organizations.

Dr Kavita Singh, an associate professor at the Faculty of Management Studies, University of Delhi, has drawn on more than twenty years experience in teaching, research, and consultancy to take an in-depth look at the key factors essential for the successful execution of managerial roles and responsibilities at the workplace. The focus on effective leadership and management in the current turbulent global economic environment, change and conflict management, stress management, issues pertaining to employee motivation, and managing multicultural teams makes this book highly relevant for students today. Real examples and case studies drawn from companies across various sectors like Google India, SAP, ABB, HCL Technologies and Nokia, enable students to correlate organizational behaviour theories to actual practice in the industry.

In his address to the distinguished gathering, Mr J. Saravanan, General Manager, Marketing, Pearson Education said, β€œOrganizational Behaviour: Text and Cases is a must-read book for all management students. Its unique pedagogical features and focus on cutting-edge research and applications will definitely help students to mitigate the gap between organizational behaviour theories and their real-world applications.”

The book addresses the specific needs of Indian students and managers by successfully blending the best global OB practices with an in-depth coverage of Indian environment. The symbiotic relationship between effective organizational behaviour and the effective functioning of an organization is established through a clear and lucid style of presentation.

Speaking on the occasion, Dr Kavita Singh said, β€œThe purpose of this book is to create a comprehensive, up-to-date, practical, reader friendly knowledge base and an engaging introduction to the field of organizational behaviour. All efforts have been made to indigenize the contents of the book to suit the Indian business environment. The most important goal of this text is to engage the students or readers in being active learners and to help develop competencies that they would require to become successful managers and employees of effective organizations.”

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